FAQ

FREQUENTLY ASKED QUESTIONS

Frequently asked questions about taxi screen advertising, reach, pricing, and booking. The current offer is available in the Zagreb area.

Availability and network

Where is the service currently available?

The service is currently available in Zagreb, with plans to expand to other major cities across Croatia.

How many screens are currently available?

There are currently 21 active screens available, with plans to expand the network to 50 screens by the end of the year.

Can a campaign be booked in advance for future dates?

Yes. Campaigns can be planned in advance to secure timing, booking duration, and network availability in line with your marketing plan.

Rental model and pricing

How does the rental model work?

Campaigns are typically booked on a monthly basis, while screen count, ad duration, and booking scope are adjusted to the campaign goal and available budget.

What pricing range should I expect?

Entry packages start from 5 screens, while final pricing depends on screen count, spot length, and booking duration. We prepare the final offer around the specific campaign objective.

Is there a promotional offer?

Yes. A limited promotional offer is available for new advertisers with a minimum booking of 20 screens.

Can we start with a smaller test package?

Yes. It is possible to begin with a smaller package to test the channel, the creative message, and the campaign rhythm before scaling up.

Can the campaign be adjusted to different budgets?

Yes. The number of screens, booking duration, and ad length can all be adjusted to fit the campaign goals and available budget.

Can a campaign be category-exclusive?

For selected campaigns, it is possible to discuss limiting competing advertisers within the same category, depending on timing, booking length, and available network capacity.

Reach and delivery

What is the estimated ad reach?

One screen running 8 working hours per day generates roughly 1,056 impressions per month. This is an operational estimate and depends on active screen hours, screen count, and campaign duration.

How do I know the campaign was active?

You receive a report on active screen hours as operational proof that the network was live during the campaign. Reporting can also be aligned with your team's internal needs when agreed in advance.

Do we receive reporting during or after the campaign?

We typically provide an operational summary after the campaign, while longer or higher-priority campaigns can include interim reporting if agreed in advance.

Is it possible to advertise only during a specific period?

Yes. Campaigns can be planned for short promotional periods, seasonal activity, or long-term visibility, depending on the campaign goal and schedule.

Creative and launch

What kind of campaign materials should be prepared?

Campaign materials can be provided as a static image or a video. The recommended image size is 1280 x 800 px, and videos should be prepared in 16:9 format with a minimum resolution of 1280 x 720 px.

What creative formats do you accept?

We accept video and static creative formats adapted for in-vehicle screens. If the material is not ready yet, we can provide format and readability guidance.

What ad formats tend to perform best?

Short, clear, and visually strong messages usually perform best because they are easier to absorb during the ride.

How long is a single ad spot?

A typical ad spot runs from 10 to 30 seconds, depending on the package and the communication goal.

How quickly can a campaign go live after approval?

In most cases, the campaign can go live quickly after approval and final material delivery, often within 48 hours.

Do you help with ad preparation?

If needed, we can provide guidance on how to adapt materials so they work well on the in-vehicle screens and communicate the message clearly.

What do you need from us to prepare the campaign?

Usually we need the final visual or video asset, the core campaign message, the preferred launch date, and a working budget range. If something is missing, we guide you through the preparation.

What does the process look like from inquiry to launch?

The process goes through a short inquiry, goal and budget definition, package proposal, confirmation of timing and creative, and campaign activation followed by operational reporting.

Next step

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Send your question and we will come back with a clear answer or an outline quote.

Croatia We respond the same business day whenever possible.